Dear reader,
In this portfolio section, I showcase work I completed for a client who asked me to write a social media marketing campaign for an artist whose NFTs we were promoting on the BinanceNFT Platform.
Objectives:
- Timely and successful launch of artist marketing campaign.
- Marketing copy that consistently aligns with my client's brand voice and personality.
- Community growth and engagement to be reflected on my client's social media metrics.
- Write copy that creates hype and trust in our NFT offerings.
- Marketing copy to adhere to Twitter's character limitations and best practices.
Please Note:
- If there are any missing posts, it is because they were not written by me.
- Some of these posts are descriptions of NFTs we were trying to sell. Unfortunately, due to copyright laws, I am not allowed to show these NFTs.
- 'Headless Stars' and 'Amour Plated' are NFTs created by the artist I am promoting.
Marketing Campaign Results
Metric | Performance |
|---|---|
Twitter Community Growth | 1.2K Increase in Followers |
Engagement (Likes, Shares and Retweets) | 12% Increase in Retweets Versus Previous Marketing Campaigns |
Sales Results | Two NFTs Sold out of Four |
Bounce Rate | Not Applicable |
July 21 - Post 1
July 22 - Post 2
July 23 - Post 3 / Post 4
July 24 - Post 5
July 25 - Post 6 / Post 7
July 26 - Post 12
July 27 - Post 8
July 28 - Post 9 / Post 10 / Post 11 / Post 13
July 29 - Post 14 / Post 15
July 30 - Post 16 / Post 17
Twitter Posts
Post One
#TWOTWO is thrilled to add yet another visionary of the street scene to our rapidly growing troupe of renegade artists!
Nick Walker is one of the most prominent and exciting #StreetArtists working today.
Stay tuned as we showcase his art in our #ExtremeArt Gallery!
#TWOTWO #ExtremeArt #NickWalker
Post Two
#TWOTWO is honoured to welcome #NickWalker to our #ExtremeArt community.
His work has inspired an entire generation of street artists across the globe with his spray can techniques and unique stencilling style.
Please welcome a true visionary of the street scene, Nick Walker
#TWOTWO #ExtremeArt#NickWalker
Post Three
An artist who needs no introduction.
#NickWalker is renowned as one of the world’s most famous artists, occupying a crucial spot in the revolutionary galleries of #StreetArt.
Tap the link to learn more about Nick.
https://news.twotwoart.com/tt-nick-walker-bio
Exclusive #NFT's dropping soon!
Post Four
To the #ExtremeArt enthusiasts who'll settle for nothing less than the extraordinary, tap the link below to witness the works of living legend, #NickWalker!
https://news.twotwoart.com/tt-nick-walker-lp
#TWOTWO #StreetArt
Post Five (Email To Client's Newsletter)
Subject line:
Nick Walker Exclusively Dropping on Binance NFT
Body Title:
Limited Edition Pieces by Nick Walker dropping on July 19th, exclusively on BinanceNFT.
Call To Action - Landing Page:
To the Extreme Art enthusiasts who'll settle for nothing less than the extraordinary, tap the link below to witness the works of living legend, Nick Walker!
https://news.twotwoart.com/email-nick-walker-lp
Description:
Nick is renowned as one of the world's most famous artists, occupying a crucial spot in the revolutionary galleries of street art. With a unique and distinctive art style, one can immediately recognize a Nick Walker painting.
Call To Action - Artist Bio:
If Nick Walker's art work can inspire generations of rebels, radicals and freethinkers from all walks of life, then it can inspire you too. Tap the link to learn more about Nick Walker.
https://news.twotwoart.com/email-nick-walker-bio
Post Six
IT'S HAPPENING! Exclusive Nick Walker NFTs are dropping on #BinanceNFT!
This is a truly incredible opportunity for you #ExtremeArt enthusiasts!
Tap the link below to join our #Safelist for a chance to #WIN a free NFT and get notified about the drop.
https://news.twotwoart.com/tt-nick-walker-safelist
Post Seven
Creative One
Nick's Amour Plated is a profound piece portraying a lonesome fellow in black, gazing intently at a crumbling heart of bird-shaped fragments as they flutter away.
Will you be the lucky rebel to own this curious portrait?
#TWOTWO #ExtremeArt #NickWalker #NFT
Creative Two
Nick's Headless Stars portrays a headless astronaut with blood-red star clusters gushing out of him. Can you see how Nick's signature free hand stenciling technique adds an element of creative simplicity and authentic charm?
Grab it before it's too late!
#TWOTWO #ExtremeArt #NickWalker #NFT
Post Eight
ARE YOU READY?!
Nick Walker's EXCLUSIVE #NFTs are dropping in less than 24 hours!
Visit our site for the live #Countdown or tap the link below to see what's at stake!
https://news.twotwoart.com/tt-nw-24countdown-lp
#TWOTWO #ExtremeArt
Post Nine (Email To Client's Newsletter)
Subject line:
Nick Walker Dropping @2:22pm PST
Body Title:
Nick Walker's Exclusive NFT Pieces are officially up for grabs today on Binance NFT!
Call To Action - Landing Page:
To the Extreme Art enthusiasts who'll settle for nothing less than the extraordinary, tap the link below to witness the works of living legend, Nick Walker!
https://news.twotwoart.com/email-nick-walker-lp
Description:
Nick's Amour Plated is a profound piece portraying a lonesome fellow in black, gazing intently at a crumbling heart of bird-shaped fragments as they flutter away.
Will you be the lucky rebel to own this curious portrait?
Nick's Headless Stars portrays a headless astronaut with blood-red star clusters gushing out of him. Can you see how Nick's signature free hand stenciling technique adds an element of creative simplicity and authentic charm?
Grab it today!
Call To Action - Artist Bio:
If Nick Walker's work can inspire generations of rebels, radicals and freethinkers from all walks of life, then it can inspire you too. Tap the link to learn more about Nick Walker.
https://news.twotwoart.com/email-nick-walker-bio
Post Ten
EXCLUSIVE #NFTs DROPPING TODAY!
Nick Walker's "Amour Plated" and "Headless Stars" are up for grabs on @BinanceNFT @2:22pm PST.
https://news.twotwoart.com/tt-nw-dropping-today
#TWOTWO #ExtremeArt #NickWalker
Post Eleven
TWO HOURS TO GO! Don't miss this RARE opportunity to grab Nick Walker's Exclusive NFTs! Only ONE edition of Headless Stars and Amour Plated are up for grabs. See the live countdown for the auction by tapping the link!
Post Twelve
Creative One
A master at weaving freehand work with stencilled imagery to produce highly sought after portraits, Nick Walker's unique style has established him as a distinguished innovator in the galleries of street art. Discover Nick's NFTs!
Creative Two
Nick Walker's signature 'Vandal' persona appears in several portraits, conveying the humour and irony of a playful anarchist camouflaged as a sharply dressed exemplary English gentleman who blends in society. Grab your very own Vandal NFT!
Creative Three
Drawing inspiration from the iconic progressive revolution of 1980s Bristol, Nick Walker's art-form and creative spark allowed him to become one of the world's best-known street artists today! Grab his legendary NFTs while you can!
Post Thirteen
Nick Walker IS HERE, NOW! GRAB your very own Exclusive NFTs from one of art's most iconic pioneers @BinanceNFT!
Post Fourteen
Creative One
With his ability to craft sophisticated, thought-provoking portraits dripping with social commentary, Nick's work often grips the senses and stirs the mind. Indulge your artistic taste with Nick's elegant NFTs!
Creative Two
Through his distinctive vision and radical approach to street art, Nick Walker's artworks serve as living, progressive portrayals of deep social awareness that disrupt the boundaries between revolutionary and commercial art. Grab a piece for yourself!
Creative Three
Nick Walker's work combines the creative energy of graffiti with the elegant precision of stencilling to produce marvellous art. When you observe his paintings, you find yourself compelled to stare into the canvas to discern the many meanings you can uncover.
Post Fifteen
Creative One
What part of Amour Plated's curious depiction strikes you the most? The mysterious lonely figure in black? The heart's dispersion into blood red bird fragments? Or is it a combination of parts that reveal something words can't express?
Creative Two
Is Vandal the quiet observer in black, depicted holding the umbrella in this sombre portrait? Are the creatures fluttering out of the crumbling heart birds that have risen from its ashes like a phoenix? Own this soul-stirring NFT and decide!
Creative Three
What conclusions have you drawn as you observe Headless Stars? The simple, yet masterful incorporation of stencils produce an elegant outline of an astronaut; mask in hand and stars overhead. This NFT is truly a collector's item. Will you be the lucky individual to own it?
Post Sixteen
Creative One
TIME IS RUNNING OUT! Nick Walker's iconic art style has touched the lives of millions. Grab his Exclusive NFTs on BinanceNFT before someone else does!
Creative Two
IT'S NOW OR NEVER! There's little time left until Nick Walker's much anticipated NFTs are gone! Only ONE edition of Amour Plated and Headless Stars are up for grabs! Tap the link to participate in the auction!
Creative Three
LAST CHANCE! Grab it while it's hot! This might be your FINAL opportunity to own Nick Walker's Exclusive legendary artworks for yourself! Tap the link now!
Post Seventeen
Creative One:
TIME'S RUNNING OUT! Radical visionary, Nick Walker NFTs are up for grabs but not for long! Tap the link to participate in the auction on BinanceNFT!
Creative Two:
DON'T REGRET THIS TOMORROW! You simply can't miss out on Nick Walker's NFTs! One-time Limited Editions are a click away from being yours! Tap the link to participate now!
Creative Three:
TIMES UP! Fortunately, you can STILL take part in our auction on BinanceNFT to own LIMITED edition NFTs by living legend, Nick Walker! Tap the link NOW before it's too late!
