Dear reader,
In this portfolio section, I showcase work I completed for a client who asked me to write a social media marketing campaign for an artist whose NFTs we were promoting on the BinanceNFT Platform.
Objectives:
- Timely and successful launch of artist marketing campaign.
- Marketing copy that consistently aligns with my client's brand voice and personality.
- Community growth and engagement to be reflected on my client's social media metrics.
- Write copy that creates hype and trust in our NFT offerings.
- Marketing copy to adhere to Twitter's character limitations and best practices.
Please Note:
- If there are any missing posts, it is because they were not written by me.
- Some of these posts are descriptions of NFTs we were trying to sell. Unfortunately, due to copyright laws, I am not allowed to show these NFTs.
- The clips mentioned below are all NFTs.
Marketing Campaign Results
Metric | Performance |
|---|---|
Twitter Following Growth | 2.3K Increase in Followers |
Engagement (Likes, Shares and Retweets) | 16% Average Increase in Retweets |
Sales Results | Seven NFTs Sold out of Eighteen |
Bounce Rate | Not Applicable |
Post One: Collaboration Announcement
🚨BREAKING🚨
TWO TWO is thrilled to announce its collaboration with Joe Dean, a psychedelic artist whose mind-bending video series will leave you bewildered! 🤯
Learn more about Joe here! https://www.twotwoart.com/joe-dean/
Post Two: Artist Landing Page
JOE DEAN IS HERE! 🔥
Let's welcome Joe to our circle of EXTREME Artists!
Innovative, controversial and just plain WILD, Joe Dean's psychedelic video series will leave you thinking, WTF?! 🤯
Take a peak at his bio here! 👉 https://www.twotwoart.com/the-two-two-extreme-art-video-collection/
Post Three: 24 Hour Pre-Drop
NFTs DROPPING IN 24 HOURS! 🚀
Joe Dean's Psychedelic Video Series are dropping tomorrow! Tap the link to see 'em for yourself! 👉 https://www.twotwoart.com/joe-dean/
Post Four: Friday Polls: 100 X22 Token
🔥 TIME FOR FRIDAY POLLS! 🔥
VOTE to enter our LUCKY draw for 50 shiny X22 Tokens!!
Which Joe Dean NFT do you like most? 👉 https://www.twotwoart.com/joe-dean/
A.) Chainlink Cyborg 🤖
B.) Worm Goddess 🪱
C.) Laughing Queen 👽
D.) Tube Dancer 👻
Post Five: NFT Dropping Today and Poll Vote
🚨 DROPPING TODAY! 🚨
Joe Dean's NFTs are dropping in LESS than 24HRS! Vote on your favourite NFT to enter our X22 Prize Draw! 🎁
(Poll is Pinned!)
Post Six: 1-3 Hours Before Drop and Poll
READY?!! 3 HRS TO GO! ⏳
Which Joe Dean NFTs do you prefer? Vote for your favourite one NOW for a chance to win 50 X22!
Post Seven: NFT Drop Now Available CTA to Buy
THEY'RE HERE! 🔥
Joe Dean's NFTs are NOW available! Time to BID!! 💪
Tap the link to get started 👉 (Link to auction)
Post Eight: CTA-To Buy
🚨 JOE's NFTs ARE LIVE! 🚨
1.) Put your Bidding hat on 🤠
2.) Tap the link to Auction 👉 (Link to auction)
2.) Grab your favourite Joe Dean NFTs before they're gone!
Post Nine: Multi NFT
Clip One: Volcanic Toad
Volcanic Toad follows an amphibian creature spinning rigidly in outer space across lava. Accompanied by a batch of random objects and outlandish sounds, Volcanic Toad is an unsettling psychedelic work.
Auction is live, BID now!
Clip Two: Worm Goddess
Worm Goddess is a hallucinatory clip featuring multi colored worm-like creatures squirming and jerking to an offbeat psychedelic track.
Grab it NOW while auction is LIVE!
Clip Three: The Queen
'The Queen' starts with a talking humanoid head floating across the landscape. Accompanied by Joe Dean's signature amphibian creatures and eccentric instrumentals, this clip is simply baffling.
Tap the link to Bid NOW!
Clip Four: Cyborg Princess
'Cyborg Princess' follows a humanoid creature dancing nimbly from side to side. As the track devolves into a more off-tune outlandish sound, the creature's movements follow suit.
Clip Five: Tube Dancer
'Tube Dancer' captures a naked humanoid swaying calmly amidst a speeding subway train. With its bizarre vocals and visuals, the clip strikes you as alien and incoherent.
Grab it now at the auction!
Clip Six: Worm Toad
Worm Toad portrays what seems to be a brain twirling in the background. For the first time, a female's head appears, singing detachedly.
BID on it NOW!
Clip Seven: Racing Cyborg
OWN Racing Cyborg NOW by participating in the auction!
'Racing Cyborg' shows a hypnotic sequence of identical humanoids dashing across a puzzling background that somewhat resembles tree stems.
Clip Eight: Chainlink Cyborg
Get Chainlink Cyborg NFT NOW!
'Chainlink Cyborg' features worm-like creatures squirming past five humanoids swaying in perfect sync.
Clip Nine: Toad Whisper
BID on Toad Whisper NOW by tapping the link!
'Toad Whisper' presents a female vocalist surrounded by worm-like creatures as she performs a duet with a mirror image.
Clip Ten: Laughing Queen
OWN Laughing Queen by bidding in our auction!
Laughing Queen is arguably the most psychedelic clip featuring a series of heads laughing maniacally.
Clip Eleven: Jelly Toad
Will Jelly Toad be yours? BID NOW!
Jelly Toad features jellyfish hovering calmly as a great number of amphibian creatures descend into the deeper ocean.
Clip Twelve: Toad Liquor
Toad Liquor presents the complete Joe Dean psychedelic experience, in sound and vision. It's the full clip combining his eleven pieces, perfectly connecting them like puzzles. The final clip is truly greater than the sum of its eleven parts.
Post Ten: Multi Artist Story and Poll Vote
Creative One
Joe Dean is a psychedelic artist whose mind-bending video series serve as some of the most innovative collections ever sold as NFTs.
Creative Two
As Joe's artworks unfold the many layers to his creative insanity, Joe continues to impress viewers with mind-boggling depictions that dig deeper and deeper into his wild subconscious.
Creative Three
Unique, original and absolutely mind blowing, Joe's experimental works comprise complex geometric forms, bizarrely shaped patterns, and baffling textures.
Post Twelve: Multi Artist Story and Poll Vote
Don't forget to vote on your favourite Joe Dean NFT! (Poll Link)
Psychedelic artist Joe Dean is the creator of mind-bending video series, Toad Liquor! It's among the most creative works ever sold as NFTs.
Bid on his NFTs now! 👉 (Link to auction.)
Post Thirteen: Limited Edition Available
GRAB JOE's ONE-OF-A-KIND NFTs! 🤩
Bid on Joe Dean's TWO TWO Exclusive NFTs by tapping the link! 👉 (Link to auction)
Post Fourteen: NFT Value/Benefit
BID BID BID! 🚀
Could this NFT investment BOOST your portfolio?? 🤑
ABSOLUTELY! Joe's psychedelic works are UNIQUE and JAW-DROPPING!
Participate NOW by tapping the link! 👉 (Link to Auction)
Post Fifteen: NFT FOMO
PSYCHEDELIC NFTs!?! 🤯
Don't miss this incredible opportunity to OWN Joe Dean's One-Of-A-Kind psychedelic NFT video series!
Tap the link NOW before they're GONE! 👉 (Link to Auction)
