Hello and greetings dear reader, I'm Tom Sage, your friendly neighborhood copywriter.
Today I want to talk to you about why copywriting is the #1 skill to master when trying to make money online. This includes Affiliate Marketing, Google Adsense, Dropshipping, Amazon FBA and more.
So without further ado, let's get right into it.
What exactly is copywriting?
Copywriting is what you see on advertisements and promotions. It's the written content people use to create videos and podcasts. It's found on all kinds of written content such as promotional emails, pamphlets and flyers.
Copywriting is the art of writing words that compel someone to take action.
That action can be to subscribe to your mailing list, to share your content, or most popular, to purchase your product or service.
So what does that mean for you my dear reader?
Let's imagine you're a diligent business owner trying to promote an application, product or service. You’ve decided to pursue the treacherous path that is Facebook ads to promote your offering.
Great.
Now unless you're already a skilled marketing writer who knows how to deploy effective headlines and product descriptions to convert your curious prospects into a steady stream of cash flowing straight into your starving bank account, then you probably want to outsource that task to a professional.
That professional would be a copywriter. Hey, that's me!
Copywriting produces powerful benefits for your business
Good copy ensures your product is in the right place at the right time.
It captures the precious attention of your prospect and keeps them engaged with your product throughout your platform and finally, it directs them towards the desired action.
Copywriters who practice this for a living are marketing professionals, they analyze your target market through extensive research and use that information to create effective, converting ads, blog posts, email campaigns or Youtube videos.
They use important information about your target market like age, interests, income bracket, and more importantly pain points to leverage offers.
Copywriters use carefully selected rhetorical devices, proven sales pitches guided by an effective marketing strategy to convert offers or raise brand awareness. Those who are able to consistently do this with their content are the very same people who crush it online.
Speak your customer's language
Copywriting aims to speak directly to the desire of the potential customer. Once you understand who exactly your customer is, you'll be better equipped to present your product as a solution to their most pressing problems.
You'll be able to artfully express your product's features in terms of how they directly benefit the customer. You'll also have a huge advantage when it comes to writing headers, sub headers and creating effective scroll stoppers that freeze eyeballs in their place to read more of your content.
Reach your customers on THEIR terms
As we discussed, copywriting teaches you to express essential sales and marketing concepts in writing. Now here's the fun part. Once you've written a crisp, deliciously worded piece of copy, decorated with expertly deployed marketing psychology that's bound to have your prospect reaching frantically for his wallet and gleefully pay for your offering.
You can use that VERY copy as a script for your video or podcast. You can even use snippets of your copy as a tweet, a pin (on Pinterest) or Instagram post.
So basically, you just repurposed that one great copy into 4 or 5 different platforms. The sky's the limit with this technique!
DO NOT make this mistake
Don't fall into the common trap of underestimating the value of great copy. Alot of people assume they can just post some general content on their website related to their niche and get results. They assume that users will stay on their website and explore their offerings and perhaps even make a purchase.
NOPE.
That will never work. In the age of the internet, where theres bound to be tens of thousands of other websites selling the same thing as you, users will not have even blinked by the time they've left your website behind to go on to another, more relevant one.
Understand this: writing words is NOT copywriting.
Today, people's attention spans are being fought over by dozens of powerhouse platforms such as Instagram, Facebook, Twitter, Youtube, Pinterest, Outlook, Reddit—and that's just the social media in their lives.
What about TV shows and gaming? Netflix, HBO, Playstation, Xbox, Nintendo. There's still jobs, relationships, families, hobbies, sports and events.
How can your business stand out among the endless, chaotic mishmash of information bombarding people every second of every day?
Differentiate your business with great copy!
The vast majority of prospects you're trying to grab sales from are reading, watching and listening to content online. This means that you have to UP your content game–and fast! You need to stand out from the rest of the competition with great copy that leads to conversions.
If you have the time and motivation to learn copywriting, I highly recommend it.
If, however, you lack the time or motivation or both, then get in touch and let's create some top drawer content!
